Madwire’s Content Marketing Mission Statement

Madwire is where local SMBs and entrepreneurial start-ups find online lead-generation, sales, website conversion and advertising tips that directly impact their revenue and profitability. Madwire is where small businesses find tips and ideas on how to achieve and measure direct … Continued

6 Steps to Execution Excellence

At Madwire, our standard is execution excellence.  We accept nothing less in every aspect of how we manage our business, work for clients, and behave as a staff. But execution excellence is not something that just happens.  You build towards … Continued

So Simple It’s Self-Explanatory

In the marketing world, we communicate.  We explain, answer, and review. A product is developed, and we communicate about that product.  We create a service, and explain how the service benefits you. But this is changing in the digital economy. … Continued

Fishing Tales

I have a friend who’s originally from Cuba who says Cubans are the ultimate weavers of fishing tales.  In other words, nobody ever caught a tiny fish in Cuba. Fisherman exaggerating the size of their catch is axiomatic.  The one … Continued

The Power of Anchoring: Madwire Media Reviews Fargo

At the beginning of the film Fargo, written and directed by the Cohen brothers, this statement appears: The movie tells the tale of Jerry Lundegaard, an ordinary man in such desperate financial straits he hires the kidnapping of his own … Continued

The Value of a Balanced Argument

It’s hard to convince someone to take your side by taking sides. Think about it.  How often do you win an argument and have it end with:  “I was wrong.  You’ve changed my mind.” ? When it happens, everyone’s surprised. … Continued

Marketing to the Damned

In early adolescence, I was both terrified and intrigued by the British rock band Iron Maiden.   In the halls of suburban middle school, urban legends ran amok about the band’s Satanic affiliations and powers, personified by the band’s mascot, … Continued

A Learning Experience – Madwire Media Reviews

“Well, we came out and did our best.”  “We didn’t make our goals, but it was a learning experience.” As a business person, how often to you say one of these phrases? Because if you’re saying them too often for … Continued