Madwire’s Content Marketing Mission Statement

Madwire is where local SMBs and entrepreneurial start-ups find online lead-generation, sales, website conversion and advertising tips that directly impact their revenue and profitability. Madwire is where small businesses find tips and ideas on how to achieve and measure direct … Continued

3 votes, 3.33 avg. rating (65% score)

6 Steps to Execution Excellence

At Madwire, our standard is execution excellence.  We accept nothing less in every aspect of how we manage our business, work for clients, and behave as a staff. But execution excellence is not something that just happens.  You build towards … Continued

5 votes, 3.20 avg. rating (63% score)

So Simple It’s Self-Explanatory

In the marketing world, we communicate.  We explain, answer, and review. A product is developed, and we communicate about that product.  We create a service, and explain how the service benefits you. But this is changing in the digital economy. … Continued

9 votes, 3.11 avg. rating (62% score)

Fishing Tales

I have a friend who’s originally from Cuba who says Cubans are the ultimate weavers of fishing tales.  In other words, nobody ever caught a tiny fish in Cuba. Fisherman exaggerating the size of their catch is axiomatic.  The one … Continued

10 votes, 3.40 avg. rating (67% score)

The Value of a Balanced Argument

It’s hard to convince someone to take your side by taking sides. Think about it.  How often do you win an argument and have it end with:  “I was wrong.  You’ve changed my mind.” ? When it happens, everyone’s surprised. … Continued

9 votes, 3.00 avg. rating (60% score)

Marketing to the Damned

In early adolescence, I was both terrified and intrigued by the British rock band Iron Maiden.   In the halls of suburban middle school, urban legends ran amok about the band’s Satanic affiliations and powers, personified by the band’s mascot, … Continued

13 votes, 3.38 avg. rating (67% score)

Commerce’s Catch-22

There is a Catch-22 in business and sales. It has to do with lies of omission:  when information is left out to foster a misconception or to hide something that might cause doubt. In an ideal world, there would be … Continued

10 votes, 3.30 avg. rating (65% score)