Madwire Reviews: The Progressive Marketing Tactic

Marketing with a conscious…can it ever overcome our cynicism? It starts with positive intentions.  Starbucks tried it with their “Race Together” campaign, meant to get patrons rushing to their morning caffeine fix to discuss the serious issue of race relations. … Continued

9 votes, 2.44 avg. rating (50% score)

The Power of Social Proof #FOMO

I’m a fan of Rush, the progressive rock trio from Toronto. Rush is currently on a 40th anniversary tour of North America, one they’ve announced may be their last. Unfortunately, I’m going to be out of town when they come … Continued

8 votes, 2.50 avg. rating (51% score)

Referencing Our Blogs to Death

Are we referencing, infographing, and percentaging our online writing to death? I recently commented on how blog writers go for excessive length as they try to hit the 1500-2000 word count many digital marketers believe is optimal for SEO. Consistent … Continued

9 votes, 2.44 avg. rating (50% score)

Word of Mouse Eats The Big Mac

Today, people spreading the word – with the click of a mouse – is vital to business growth. What’s happened to McDonald’s? Into the turn of the millennia, they were the unassailable fast food giant.  Billions of burgers sold, creating … Continued

14 votes, 2.93 avg. rating (58% score)

SEO Be Damned: Keep It Short

I’ll try to keep this short. Even though I’m writing, in part, to help our website’s SEO.  And according to studies, if SEO is your goal, blog posts should be 1500-2000 words.  Apparently this gives the algorithm more language to … Continued

21 votes, 3.38 avg. rating (67% score)

A Reflection on Goals, Focus, and Achievement

I recently came across several references to a Harvard MBA study that emphasizes the importance of setting and writing down goals.  The study showed that students who wrote down specific goals were far more successful in later life. Only problem … Continued

20 votes, 3.15 avg. rating (62% score)

The Beauty of What Might Not Work

We have a designer at Madwire media who’s initial reviews were not good.  He was, at first, the guy nobody wanted to work with. Not because he wasn’t pleasant.  A nice guy with a quirky sense of humor. And not … Continued

7 votes, 3.29 avg. rating (65% score)

Beware of Shiny Tomatoes When Marketing Online

Marketing, traditionally, has a lot to do with gloss.  You want to make something look appealing, fresh, and new so it sells.  However, marketing doesn’t always get it right.  Sometimes the gloss diminishes quality, and that can cost you later.  … Continued

13 votes, 2.69 avg. rating (54% score)