6 Steps to Execution Excellence

At Madwire, our standard is execution excellence.  We accept nothing less in every aspect of how we manage our business, work for clients, and behave as a staff. But execution excellence is not something that just happens.  You build towards … Continued

So Simple It’s Self-Explanatory

In the marketing world, we communicate.  We explain, answer, and review. A product is developed, and we communicate about that product.  We create a service, and explain how the service benefits you. But this is changing in the digital economy. … Continued

Fishing Tales

I have a friend who’s originally from Cuba who says Cubans are the ultimate weavers of fishing tales.  In other words, nobody ever caught a tiny fish in Cuba. Fisherman exaggerating the size of their catch is axiomatic.  The one … Continued

Commerce’s Catch-22

There is a Catch-22 in business and sales. It has to do with lies of omission:  when information is left out to foster a misconception or to hide something that might cause doubt. In an ideal world, there would be … Continued

Madwire Media Reviews: How PBR Went Retro-Chic

Once only the beer of the working-class hero popping bottles open as an after work ritual, Pabst Blue Ribbon beer shows how cheap and humble can market as retro-chic. A recent article in the Washington Post confirms what you might … Continued

Madwire Reviews: The Progressive Marketing Tactic

Marketing with a conscious…can it ever overcome our cynicism? It starts with positive intentions.  Starbucks tried it with their “Race Together” campaign, meant to get patrons rushing to their morning caffeine fix to discuss the serious issue of race relations. … Continued

The Power of Social Proof #FOMO

I’m a fan of Rush, the progressive rock trio from Toronto. Rush is currently on a 40th anniversary tour of North America, one they’ve announced may be their last. Unfortunately, I’m going to be out of town when they come … Continued

Referencing Our Blogs to Death

Are we referencing, infographing, and percentaging our online writing to death? I recently commented on how blog writers go for excessive length as they try to hit the 1500-2000 word count many digital marketers believe is optimal for SEO. Consistent … Continued

Word of Mouse Eats The Big Mac

Today, people spreading the word – with the click of a mouse – is vital to business growth. What’s happened to McDonald’s? Into the turn of the millennia, they were the unassailable fast food giant.  Billions of burgers sold, creating … Continued

Beware of Shiny Tomatoes When Marketing Online

Marketing, traditionally, has a lot to do with gloss.  You want to make something look appealing, fresh, and new so it sells.  However, marketing doesn’t always get it right.  Sometimes the gloss diminishes quality, and that can cost you later.  … Continued