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All-in-One Lawn Care Marketing to Maximize Your Growth

Every lawn care company needs effective marketing. It's what helps you get in front of new leads, differentiates your business from your competitors and drives new customers.

But, while lawn care marketing is essential, it can also be complicated and time-consuming, especially for busy business owners who already have overly full schedules. Luckily, the right tools can make all the difference.

Marketing 360® is an all-in-one lawn care marketing platform that gives you everything you need to effectively market your business. From a customizable website to a CRM and everything in between, Marketing 360 has the tools you need to get the job done.

Keep reading about the many ways Marketing 360 can help you maximize your lawn care company's growth:

Make the right first impression with a beautiful website

Your lawn care website is often the first point of contact between you and a potential customer. If it looks cluttered or unprofessional, it can send the wrong message about your business and cause you to lose out on leads.

Make sure you're putting your best foot forward with a website that's professional, easy to navigate and informative. It also needs to be fast, responsive and mobile-friendly to ensure a great user experience for mobile users.

The Marketing 360 Websites app makes it easy to create a high-quality website that's custom-tailored to your business. Just choose from one of our many beautiful templates, add your own content and images, and you're good to go! Plus, our websites are built on a responsive platform, so they look great on any device.

Marketing 360 also has a team of Designers who can help you bring your vision to life.

Drive and manage high-quality leads

There are many ways for modern lawn care companies to drive leads, but it's important to remember that not all lawn care leads are made equal.

A high-quality lead is someone who is interested in your services, is a good fit for your business and is ready to buy. Low-quality leads, on the other hand, are unqualified or uninterested in your services.

To drive high-quality lawn care leads, you need to focus on targeted marketing that's specifically designed to reach your ideal customers. Marketing 360 can help you with this in a few different ways.

To start, with the Marketing 360 Ads app, you can drive exclusive leads with Google Local Services Ads, as well as capture market share with multi-channel advertising across popular channels.

Plus, the CRM app gives you the ability to capture leads from your website, social media, online ads and more in one central location. And, you can segment and organize your leads however you want, so you can quickly and easily follow up with the right people at the right time.

Finally, we have a team of professional Ad Specialists who can help you maximize your ROI.

Outrank your competitors and get found on search engines

These days, when someone needs lawn care services, their search for a local company usually starts on a search engine, like Google or Bing.

If you want your lawn care company to succeed, you need to make sure potential customers can find you online. But, with so much competition, this can be easier said than done.

Implementing a cohesive lawn care search engine optimization (SEO) and content marketing strategy is a solid and sustainable way to get your website to rank higher in search engine results pages (SERPs), so you can get more website visitors and, ultimately, more customers.

The Marketing 360 Content app makes it easy to monitor your SEO and content marketing performance month by month to ensure that you're on the right track. Easily keep track of keyword rankings, organic impressions, website traffic and more, and let the data guide your SEO and content marketing strategy.

You also have the option to work with our Content Marketing Specialists who can save you time and energy by helping you create professional, effective content for your website, blog, social media profiles and beyond.

Grow brand awareness and build strong relationships on social media

Social media is a powerful marketing tool for lawn care companies. Not only can you use it to build strong relationships with potential and current customers, but you can also use it to increase brand awareness and drive leads and sales.

Part of effective social media management for lawn care companies involves posting regularly on any social media platforms you're active on. That can be easier said than done when you've already got a lot on your plate.

The Marketing 360 Social app makes it easy to schedule out engaging content on multiple social media platforms and track key metrics — all from one place. This can help you save time and energy while growing your presence on social media.

Plus, our team of Social Media Managers is here, ready to help you stay active, engage with your audience and grow your business on social media.

Finding time to market your lawn care company can be difficult, but it’s essential to your success. That’s why having the right tools and talent on your side is so important.

Marketing 360’s all-in-one lawn care marketing platform has everything you need to maximize your growth.

Learn more and see our plans and pricing.