Blog & News Updates


Marketing is always evolving. Small businesses can't get by with word of mouth alone, or an ad in the Yellow Pages anymore. In order to stand out, you need to be where your customers are, and that often means online.

But, marketing a child care business comes with its own set of challenges. Parents are entrusting you with their most precious commodity, so they're going to be doing their research before they hand over their hard-earned money.

Not only do you need to be able to get in front of them, but you also need...


Modern landscaping companies that want to succeed need to be able to get ahead of their competitors, win leads and customers and drive repeat business. But, that can be easier said than done, especially when you're serving an area where there's a lot of competition.

That's why a comprehensive marketing strategy is essential for any landscaping business that wants to grow. And, at the heart of any great landscaper marketing strategy is top-notch software.



In most places, people have many attorneys and law firms to choose from when they need legal representation. In order to get in front of them and get them to choose you, your law firm needs modern marketing solutions.

The Marketing 360® law firm marketing platform has everything an attorney needs to manage and grow their law firm.

This includes marketing tools and software for lawyers that prefer DIY marketing, as well as a talented team of...


As a contractor, marketing may not be at the top of your to-do list. But if you want your business to succeed, it's essential. Contractor marketing helps you find new leads and customers, build relationships with existing ones and grow your business.

With the right contractor marketing strategy, you can not only build a visible presence wherever your potential leads and customers are spending their time, but also stand out from your competition....


In most cities in the US, when someone needs their air conditioner repaired or their furnace serviced, they have many different HVAC companies to choose from.

If you want people in your area to choose your HVAC company over the many others that serve your community, you need a visible presence that highlights what makes you different and sets you apart from your competition.

The Marketing 360® HVAC marketing platform has everything you need to do...


Modern dental practices that want to succeed not only need to be able to get in front of new patients, but also to keep existing patients coming back for dental care. That requires modern dentist marketing solutions.

The Marketing 360® dentist marketing platform is an all-in-one solution that has all of the tools a dental practice needs to grow their business, from an easy-to-use website builder to...


Modern roofers face a lot of competition.

There are lots of roofing contractors out there competing for the same small group of clients. In order to stand out and get ahead, roofers need modern marketing solutions.

The Marketing 360® roofer marketing platform has everything a roofer needs to manage and grow their business.

This includes marketing tools and software for roofers that prefer DIY marketing, as well as a...


Madiwre® Co-Founder and Co-CEO, JB Kellogg, was recently featured on the ProCO 360 podcast. This podcast features world-class entrepreneurs who are doing business in Colorado.

In the episode, JB talks about Madwire's explosive growth, our mission of helping small businesses grow and their local communities glow, our culture, and how we were able to quickly scale to 600 + employees and still deliver the best results to our clients.

Listen to the full episode here.


ColoradoBiz Magazine, a Colorado state-wide publication covering people, issues, and business news, has named Madwire® to its list of the Top 50 Family-Owned Companies in 2022. This is the 11th year that Madwire has been included on the list. Each year, ColoradoBiz does extensive research and collects data to compile the list of 50 companies, ranked by number of employees. Madwire is thrilled to be in the 10th spot.

"We are proud to be a family-owned company in Colorado, and even prouder to have made this list for 11 years straight," said Jerry Kelly, Chief Marketing Officer. "Our...


We are thrilled to announce that we have been included in the prestigious D.A. Davidson’s annual The Herd Top 100 Private U.S. Tech Companies. This list is compromised of some very impressive companies and we are so honored to be a part of it!

The Herd highlights 100 of the top private technology companies in the United States, ranging from startups to late-stage funded giants. Companies that made the list stand out for their exciting innovation, growth, and market positioning. The selections were made based on growth rate, market awareness, scale, capitalization, and other...


We are thrilled to announce that our Chief Customer Officer, Rachel LaFollette, has been named the winner of a silver Stevie® Award in the Executive of the Year category in the 18th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

Rachel came to Madwire as our Marketing Director in 2012 after working in marketing communications for a global business unit at Hewlett-Packard. She was...


The Madwire team was thrilled to participate in "A Backpack of my Own" program for the 4th consecutive year. This program provides backpacks and school supplies to children in the Larimer County and Weld County Children's Services system who otherwise would not have access to these very critical elements of their education.

Each year, the Madwire team has been able increase the amount of backpacks donated, and this year, we broke our previous record of 126 backpacks donated, and provided 144 backpacks to children in need.

This volunteer project is a team favorite, and we...