Branding Guidelines
Logotypes
Primary Logo
Secondary Logo
Only for use if primary gradient logo is impractical
Usage
Clearspace
In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype.
Minimum Digital Size - 100px width | Minimum Print Size - 0.8" width
Improper Use
No altering logo form
No altering logo colors
No added effects or styles
No added elements to logo
Colors
RGB: 255,145,15 | CMYK: 0, 43, 94, 0 | Pantone: 1495 C
to
RGB: 255,111,13 | CMYK: 0, 56, 95, 0 | Pantone: 1505 C
RGB: 255,119,18 | CMYK: 0, 53, 93, 0 | Pantone: S/C 158 C
RGB: 26,26,26 | CMYK: 0, 0, 0, 90 | Pantone: S/C Neutral Black C
Font
Source Sans Pro is the primary brand font and should be used alongside the Madwire® brand when possible.
Trademarks
Clearspace
In order to preserve the integrity of the Primary Logotype & trademark, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype & trademark is equivalent to 1/2 of the height of the logotype & trademark.
Clearspace
In order to preserve the integrity of the Primary Logotype & trademark, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype & trademark is equivalent to 1/2 of the height of the logotype & trademark.
Partnerships
Partner Lockups
Logotype partner lockups should be scaled to the approximate same size and center aligned. The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype. The correct space between partner logo lockups is equivalent to the height of the logotype, with an added divider.
Incorrect Use
Copy
Correct
Madwire®
Incorrect
MadWire® | madwire® | MADwire® | Madwire