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Modern Flooring Marketing Made Easy

For modern flooring businesses, having an effective marketing strategy is a must. But, there are many challenges that can make it difficult.

Marketing can be challenging for flooring contractors and stores because it requires a lot of planning and investment. Flooring contractors and stores must consider what type of message they want to convey and how to target their audience effectively.

Additionally, they must decide on the most effective platforms and channels to market their services and products, such as social media, email campaigns or SEO (search engine optimization).

One of the biggest challenges for flooring contractors and stores is staying competitive in a saturated market. Flooring is a highly commoditized product. Most flooring businesses have many competitors who offer similar services and products. This can make it difficult to stand out and create a unique brand that customers will recognize and trust.

Last but certainly not least, flooring contractors and stores must keep up with the latest trends in flooring design and materials, which can be daunting and require a lot of research.

The good news is that Marketing 360® is here to help. Our all-in-one flooring marketing platform helps you overcome common challenges and makes marketing easy. Here's how:

#1. Stay competitive with a beautiful website

These days, having an effective flooring website is critical for your success. For one, it's the first introduction most people get to your small business, and determines what kind of first impression you make.

Your web design also impacts your visibility online and, therefore, your ability to get in front of potential customers.

With the Marketing 360 Websites app, you can develop a custom design that's optimized for both desktop and mobile viewing, as well as search engines. A drag-and-drop editor and a library of flooring web design templates make it quick and easy.

In addition to our easy-to-use website builder, we have a talented team of Designers who can help you with the web design process as much or as little as you want.

#2. Drive better leads with Google LSA

The quality of your flooring leads has a huge impact on your bottom line. That's because some leads will never convert, no matter how much the click costs or the time and energy spent to nurture them.

With Google LSA (Local Service Ads), you can reach high-quality leads in the right geographic area who are actively searching for the flooring services or products you offer.

LSA is a Google Ads program for local service businesses, like flooring contractors and stores. You only pay for verified leads, and your ad can appear at the top of Google Searches.

The Marketing 360 Ads app allows you to monitor your Google LSA campaign. Plus, you can work with our team of Ads Specialists to maximize your ROI.

#3. Get found with SEO and content marketing

People who are actively searching for keywords relevant to your products and services on search engines are highly likely to convert into high-quality leads and, eventually, paying customers.

Flooring SEO and content marketing are essential strategies for getting found online, and for building trust with potential customers.

SEO helps your website appear in Google search results for relevant keywords, and content marketing helps you demonstrate your expertise and establish yourself as an authority in the industry.

The Marketing 360 Content app helps you monitor and maximize your SEO and content marketing performance, and a team of Content Marketing Specialists make it easy to create and publish content that gets results.

#4. Save time and stay active on social media

Social media is a powerful tool for flooring businesses, and it's essential to have a presence on at least one or two social media platforms.

The problem is, staying active on social media requires posting on a regular basis and staying engaged with your audience. That can be time-consuming. And, the more social media platforms you're using, the more time it will take out of your schedule.

The Marketing 360 Social app makes it easy to stay active on social media by scheduling posts in advance and tracking your performance. Best of all, you can manage multiple platforms from one place.

Plus, we have a team of Social Media Managers who can help you create engaging content and build a strong presence for your flooring business on social media.

#5. Nurture leads, accept payments, manage contacts and more

Marketing 360 is an all-in-one flooring marketing platform, and it has everything you need to manage and grow your business from one place. Here are just a few of the many tools available to flooring businesses:

  • Email marketing software - The Nurture app helps you create and send effective email campaigns to nurture leads.
  • CRM software - The CRM app helps you organize and manage your contacts and leads.
  • Payment processing software - The Payments app makes it easy to accept payments online and in person.
  • Listings management - The Listings app helps you create and manage accurate and consistent business listings across the most popular local websites, apps and directories.

No matter what your flooring business needs, Marketing 360 is here to help. Our all-in-one flooring marketing platform can help you overcome the challenges of digital marketing and get the results you need to grow your business.

Learn more and see our plans and pricing.