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Marketing 360® Helps Photography Businesses Grow

In today’s increasingly competitive marketplace, marketing your photography business can be a daunting task. As a photographer, you must find ways to stand out from the crowd and capture the attention of potential customers. However, there are many challenges you must overcome to successfully market your business.

One challenge is staying up to date with the latest trends and technology. Photography is an ever-changing field, and it’s important to stay informed about the latest trends in photography and social media to ensure that you are delivering the best content and services to your clients.

Another challenge is finding the right audience. You need to identify who your target market is and have a clear understanding of their needs and interests. Once you have this information, you can tailor your marketing efforts to reach them.

Finally, you must be creative in how you promote your business. You need to find ways to differentiate yourself from your competitors and showcase the unique services and products you offer.

Marketing your photography business can be challenging, but with the right strategies and tools, you can succeed. The Marketing 360® photographer marketing platform has everything you need to manage and grow your business.

Keep reading to learn about five ways to grow your business with our all-in-one photographer marketing software:

#1. Build a beautiful website

For many of your customers, their first introduction to you, your work and your services happens on your photographer website. That’s why it’s important to have a website that’s attractive, easy to navigate, and full of useful information about your services and products.

With the Websites app, you can create a professional website with custom templates and features, like client galleries, appointment scheduling and more. A drag-and-drop editor makes it easy to do it on your own, even if you have no prior web design experience.

Marketing 360 also has a team of professional Designers who can create a custom site design for you and bring your vision for your photographer website to life.

#2. Get found on search

When someone is searching for a photographer for a wedding, senior portraits or anything else in your area, you want to make sure that you get found at the top of the search results. To do this, you need SEO (search engine optimization) and content marketing.

With the Content app, you can track your SEO performance and find opportunities to optimize your site for maximum visibility. You can easily monitor key metrics, like keyword rankings, organic traffic and so much more.

Plus, our team of Content Marketing Specialists can help you create professional content consistently for your blog, website, social media profiles, email campaigns and beyond.

#3. Make connections on social media

Social media is an essential part of any effective marketing plan. Platforms like Facebook, Instagram, Google and more are great ways to connect with your customers, build relationships and promote your services.

The Social app makes it easy to stay on top of your social media presence. You can schedule posts in advance, post content on multiple social media profiles, keep track of your social media performance and so much more.

Or, you can save time by working with our expert team of Social Media Managers. Let us help you build an active presence on social media so you can make valuable connections and grow your business.

#4. Drive leads with multi-channel advertising

If you want to reach potential customers who are actively looking for a photographer, you need to take advantage of multi-channel advertising.

There are so many places your potential customers may be spending their time online or looking for a photographer in your area. The best way to reach them, no matter what channel they're using, is with multi-channel advertising.

The Ads app lets you monitor your multi-channel campaigns on the most popular channels with your customer base, including Google, Facebook, Bing and more.

#5. Nurture leads and stay connected

From weather events that may impact a photoshoot to letting a customer know when their photos are ready, timely communication is important for photographers for many reasons.

With the Nurture app, you can create and send emails and text messages to stay in touch with your customers. Plus, you can easily keep track of your open rates, clicks and more.

By taking advantage of automated email journeys, you can make sure that you send the right customers the right message at the right time — all without having to take time out of your busy schedule.

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Marketing your photography business can be a daunting task. But with the Marketing 360 photographer marketing platform, you have everything you need to manage and grow your business.

Learn more and see our plans and pricing.