Blog & News Updates
We're always up to something at Madwire, and this month, we teamed up with Convoy of Hope to pack 600 hygiene kits for the Denver Dream Center! These kits will be distributed to homeless shelters, food banks, and into the hands of people who need them most.
Convoy of Hope is a humanitarian aid organization with a heart for those who are suffering. Whether it’s after a disaster, feeding a hungry child, or helping a parent put food on the table, Convoy of Hope is proud to deliver kindness to those who need it most.
One of their local partners is the Denver Dream Center, so it...more
Every year, since 2017, the Madwire team participates in "A Backpack of My Own" program. This program, with the help of the communituy, supplies foster children in Larimer and Weld counties with their own, completely stocked backpack for the school year. Without this program, many of these children would go to school empty-handed.
This year, our team is proud to have filled and supplied a record-breaking 184 backpacks, bringing our all-time total backpakcs donated to 943! We love participating in this program every year and are thankful to be able to give back to our community.more
In today’s increasingly competitive marketplace, marketing your photography business can be a daunting task. As a photographer, you must find ways to stand out from the crowd and capture the attention of potential customers. However, there are many challenges you must overcome to successfully market your business.
One challenge is staying up to date with the latest trends and technology. Photography is an ever-changing field, and it’s important to stay informed about the latest trends in photography and social...more
If you are an eye doctor, having an effective optometrist marketing strategy is essential for the success of your practice. An effective and well-thought-out marketing strategy can help you reach new patients, create loyalty among existing patients, and ensure that your practice stands out from the competition.
Having an effective eye doctor marketing strategy is important for several reasons. First, it allows you to reach potential patients who may not be...more
For modern flooring businesses, having an effective marketing strategy is a must. But, there are many challenges that can make it difficult.
Marketing can be challenging for flooring contractors and stores because it requires a lot of planning and investment. Flooring contractors and stores must consider what type of message they want to convey and how to target their audience effectively.
Additionally, they must decide on the most effective platforms and channels to market their services and products, such as...more
Modern garage door businesses have to market their services in a very competitive environment, and doing so effectively can be quite a challenge.
For one thing, the garage door industry is highly fragmented, with a wide range of products, services and companies. This makes it difficult to reach the right audience with the right message. Additionally, the garage door industry is highly competitive, with many companies vying for the same customers.
Plus, what worked for garage door businesses and contractors in the...more
Real estate businesses face a unique challenge when it comes to marketing.
The market for their products is highly competitive, yet it is also incredibly important for their success. In a market as large and complex as real estate, it can be hard to stand out from the competition and create a successful marketing strategy.
At the same time, real estate businesses need effective marketing to survive. It's essential for generating leads, increasing brand awareness and creating a positive reputation. Without...more
From finding the time to stay up to date on the latest veterinary treatments and surgical procedures to managing your staff and keeping your customers happy, modern veterinary practices face many challenges.
And, unfortunately, one of those challenges includes veterinarian marketing.
Most veterinary practices are operating in competitive areas and could easily end up getting lost in the crowd.
The key to success lies in getting noticed, and that’s where marketing comes in. Veterinarian marketing can be...more
House cleaners and janitors rely on marketing to get found online, attract new leads and customers, promote their services, capture market share and grow their business.
But, here's the thing. House cleaner and janitor marketing isn't always easy, and to make matters even more complicated, investing in the wrong marketing strategy can be a major waste of resources.
Marketing is an essential piece of the puzzle for janitors and house cleaners, and with the help of...more
Gyms, personal trainers and other fitness businesses rely on marketing to reach their target audience, create brand awareness and, ultimately, increase sales.
Marketing allows fitness businesses to reach existing clients, as well as to build relationships with potential leads and clients to gain their trust. It also helps to build a loyal member base and allows fitness businesses to stand out from their competitors.
At the end of the day, marketing can help fitness businesses to grow and succeed. But, not all...more
As a therapist, you understand the importance of providing quality care for your clients.
However, there is more to running a successful practice than providing top-notch services. You also need to be able to attract and retain clients, something that is not always easy to do.
That’s why it’s important to have an effective therapist marketing plan in place. These days, that requires a multi-channel approach, and it can be a full-time job in itself.
Retail marketing is a critical part of success for modern stores.
The right marketing strategy can help retail stores increase their visibility, attract new customers and boost sales. However, with so many channels to keep track of — and an ever-changing marketing landscape — effective retail marketing can be easier said than done.
If you want to make the most of your retail marketing investment, you need the right resources on your side.
There are many difficulties that come with modern e-commerce marketing. The biggest challenge is the ever-changing landscape of the internet. What worked last year may not work this year, and what works this year may not work next year. This constant change can make it difficult to keep up with the latest trends and best practices.
Another challenge is the competition. With so many businesses selling similar products or services online, it can be difficult to stand out from the crowd. You need to find creative ways to...more
There are many challenges that come along with marketing a medical practice. First and foremost, you have to make sure that you are reaching your target audience. This can be difficult to do if you are not familiar with the latest marketing trends.
Modern marketing is multi-faceted, which means that it also takes time and energy, which can be hard to come by in many medical practices. You need to be prepared to put in the work if you want to see results.
Marketing a medical practice can be challenging, but it is also...more
Modern spa marketing is multi-faceted. The most effective spa marketing strategies are those that integrate all areas of marketing, from social media and website design to a targeted email marketing campaign.
Developing, managing and monitoring a cohesive, effective marketing strategy takes a lot of time and energy. In fact, it can be a full-time job in and of itself. Luckily, Marketing 360® is here to help.
Every chiropractor needs marketing. It's critical for not only increasing your visibility in your community but also for bringing in new patients — and keeping existing patients coming back.
There are many different ways to market a chiropractic practice, and modern practices need to utilize multiple channels and strategies to get the best results and compete in today's competitive market. That can get complicated, fast.
Luckily, the right chiropractor marketing software can make all the difference.
You have to wear many hats as a pest control business owner, and marketing is just one of them. You’re also responsible for sales, customer service, accounting and so much more.
But, here's the thing. If you want to stay ahead of the competition, you need to find ways to market your business effectively. It's a non-negotiable part of your success.
Modern pest control marketing is about more than just having an ad in the Yellow Pages or even great...more
Almost every business needs some form of marketing to succeed. Auto repair shops are no different. In fact, auto repair shops may even need marketing more than most businesses.
Why? Because people don't generally think about their car until it breaks down. And when it does break down, they're not likely to have a particular auto repair shop in mind (unless they're already loyal to a particular shop). They're more likely to just go with the first one they find.
That's why it's important for auto repair shops to...more
Growing a moving company can be hard work. But, as time-consuming, energy-intensive and, sometimes even, expensive as moving company marketing can be, it's essential to success for modern movers.
The right marketing strategy can help moving companies attract more customers, stand out from the competition, build a strong brand, increase sales and profits, and so much more. And, with the right tools and talent, creating, implementing, monitoring and maximizing your...more
Every lawn care company needs effective marketing. It's what helps you get in front of new leads, differentiates your business from your competitors and drives new customers.
But, while lawn care marketing is essential, it can also be complicated and time-consuming, especially for busy business owners who already have overly full schedules. Luckily, the right tools can make all the difference.
Marketing 360® is an...more
Plumber marketing is a lot more complicated than it used to be. In the past, a few simple Yellow Pages ads, or even just positive word of mouth from customers, were all that was needed to bring in new customers.
But today, with the rise of digital marketing, there are a whole host of new tools and strategies that plumbers need to be using to stay competitive.
That's where an all-in-one plumber marketing platform, like Marketing 360®, comes in...more
Marketing is always evolving. Small businesses can't get by with word of mouth alone, or an ad in the Yellow Pages anymore. In order to stand out, you need to be where your customers are, and that often means online.
But, marketing a child care business comes with its own set of challenges. Parents are entrusting you with their most precious commodity, so they're going to be doing their research before they hand over their hard-earned money.
Not only do you need to be able to get in front of them, but you also need...more
Modern landscaping companies that want to succeed need to be able to get ahead of their competitors, win leads and customers and drive repeat business. But, that can be easier said than done, especially when you're serving an area where there's a lot of competition.
That's why a comprehensive marketing strategy is essential for any landscaping business that wants to grow. And, at the heart of any great landscaper marketing strategy is top-notch software.
In most places, people have many attorneys and law firms to choose from when they need legal representation. In order to get in front of them and get them to choose you, your law firm needs modern marketing solutions.
The Marketing 360® law firm marketing platform has everything an attorney needs to manage and grow their law firm.
This includes marketing tools and software for lawyers that prefer DIY marketing, as well as a talented team of...more
As a contractor, marketing may not be at the top of your to-do list. But if you want your business to succeed, it's essential. Contractor marketing helps you find new leads and customers, build relationships with existing ones and grow your business.
With the right contractor marketing strategy, you can not only build a visible presence wherever your potential leads and customers are spending their time, but also stand out from your competition....more
In most cities in the US, when someone needs their air conditioner repaired or their furnace serviced, they have many different HVAC companies to choose from.
If you want people in your area to choose your HVAC company over the many others that serve your community, you need a visible presence that highlights what makes you different and sets you apart from your competition.
The Marketing 360® HVAC marketing platform has everything you need to do...more
Modern dental practices that want to succeed not only need to be able to get in front of new patients, but also to keep existing patients coming back for dental care. That requires modern dentist marketing solutions.more
Modern roofers face a lot of competition.
There are lots of roofing contractors out there competing for the same small group of clients. In order to stand out and get ahead, roofers need modern marketing solutions.
The Marketing 360® roofer marketing platform has everything a roofer needs to manage and grow their business.
This includes marketing tools and software for roofers that prefer DIY marketing, as well as a...more
Madiwre® Co-Founder and Co-CEO, JB Kellogg, was recently featured on the ProCO 360 podcast. This podcast features world-class entrepreneurs who are doing business in Colorado.
In the episode, JB talks about Madwire's explosive growth, our mission of helping small businesses grow and their local communities glow, our culture, and how we were able to quickly scale to 600 + employees and still deliver the best results to our clients.more
ColoradoBiz Magazine, a Colorado state-wide publication covering people, issues, and business news, has named Madwire® to its list of the Top 50 Family-Owned Companies in 2022. This is the 11th year that Madwire has been included on the list. Each year, ColoradoBiz does extensive research and collects data to compile the list of 50 companies, ranked by number of employees. Madwire is thrilled to be in the 10th spot.
"We are proud to be a family-owned company in Colorado, and even prouder to have made this list for 11 years straight," said Jerry Kelly, Chief Marketing Officer. "Our...more
We are thrilled to announce that we have been included in the prestigious D.A. Davidson’s annual The Herd Top 100 Private U.S. Tech Companies. This list is compromised of some very impressive companies and we are so honored to be a part of it!
The Herd highlights 100 of the top private technology companies in the United States, ranging from startups to late-stage funded giants. Companies that made the list stand out for their exciting innovation, growth, and market positioning. The selections were made based on growth rate, market awareness, scale, capitalization, and other...more
We are thrilled to announce that our Chief Customer Officer, Rachel LaFollette, has been named the winner of a silver Stevie® Award in the Executive of the Year category in the 18th annual Stevie Awards for Women in Business.
The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide. The Stevie Awards have been hailed as the world’s premier business awards.
Rachel came to Madwire as our Marketing Director in 2012 after working in marketing communications for a global business unit at Hewlett-Packard. She was...more
The Madwire team was thrilled to participate in "A Backpack of my Own" program for the 4th consecutive year. This program provides backpacks and school supplies to children in the Larimer County and Weld County Children's Services system who otherwise would not have access to these very critical elements of their education.
Each year, the Madwire team has been able increase the amount of backpacks donated, and this year, we broke our previous record of 126 backpacks donated, and provided 144 backpacks to children in need.
This volunteer project is a team favorite, and we...more
We are thrilled to announce that our Marketing 360® software was named to the list of best advertising agency software by digital.com. Over 125 solutions were evaluated based on core software capabilities, like streamlined workflow, robust reporting, and integrations. 20 software solutions were selected to the list.
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in...more
Madwire® and Marketing 360®, in partnership with Chalice Network, are excited to announce the launch of Small Businses Benefits, a powerful network and digital marketplace offering resources - from employee benefits and payroll to marketing and accounting - to help small businesses grow and offset day-to-day administrative burdens.
Through powerful technology integration and new and improved approaches to the everyday products that small businesses need, Small Business Benefits provides smarter benefits that will help business owners attract top talent, keep existing employees happy,...more
The Marketing 360® Payments app by Madwire®, used by small business owners, agencies, and larger enterprises, is now available as a plugin for Gravity Forms. This plugin will allow any SMB using Gravity Forms to take advantage of Marketing 360's Payments app and all the powerful tools that come with it.
Through the Marketing 360 Payments app, business owners are able to leverage easy and secure payment processing by being able to accept and manage payments from anywhere, anytime —in-store, in-person, online, or on the go, and now, through a Gravity Forms plugin. The Payments app not...more
The Marketing 360® Forms app, used by small business owners, agencies, and larger enterprises, now includes payments and makes it easy to accept, track, and monitor payments, donations, and more, all from one place.
Through the Marketing 360 Forms app, business owners are able to start selling right away without an online store or online shopping cart with the integrated payment functionality for forms. This makes the Forms app the perfect fit for businesses who want/need to accept payments online without having to completely overhaul their website.
The same is true for...more
We are thrilled to announce our new partnership with 1-800 Accountant. This partnership will bring advisory, bookkeeping, and tax services to Madwire/Marketing 360 clients, as well as provide existing 1-800Accountant clients with access to the Marketing 360 software.
This partnership paves the way for Madwire/Marketing 360 clients to access even more tools to help manage and operate their businesses, and allows 1-800Accountant clients to harness the power of Marketing 360.
“This partnership is a paradigm shift and represents the first time we are bringing the value-added...more
We are so excited to announce that our amazing Chief Customer Officer, Rachel LaFollette, has been named a 2021 Excellence In Customer Service award winner in the Executive of the Year category!
Rachel dedicates her time to ensuring that our customers have the best experience working with us. We are thankful for everything Rachel does on a daily basis to ensure delightful experiences for our customers, and we are so excited to celebrate this achievement with her!
Recently, our Co-Founder and Co-CEO, JB Kellogg, joined Any North of WP Engine on their web series, Velocitize Talks.
In the episode, JB shared his insights on how providing an engaging user experience is key for SMB storefronts, and how digital marketing can play a role in that. Watch the full episode below!more
Recently, Madwire Co-Founder and Co- CEO, JB Kellogg, teamed up with World Trade Centre Toronto for their RAP Webcast Series. He talked about 5 effective marketing strategies that every small business can use to see success 2021.
Get Noticed: Build your brand by developing effective SEO, SEM, and paid marketing campaigns.
Get Helpful: Create a customer-first website that’s both informative and optimizes conversion.
Get Efficient: Leverage automation to nurture customers in their path to purchase with email...more
Despite a global pandemic and sharp economic downturn, we were thrilled to be able to continue our gives back program in 2020, and provide direct support to over 45 local community organizations through pro bono work and monetary donations.
Philanthropy is a big part of the Madwire® culture, and 2020 didn’t stop the team from providing support to area community organizations. Through pro bono work, monetary support, and team volunteer/giving projects, the Madwire team was truly able to make a difference in our community.
Digital.com, a leading independent review website for small business online tools, products, and services, has named our flagship product, Marketing 360®, to its list of best SMS (short message service) marketing software companies of 2021. The top solutions were evaluated based on core features and customer feedback. The full list can be found at https://digital.com/marketing-software/sms/.
The SMS marketing tool within the Marketing 360 platform enables business owners to easily and effortlessly create automated SMS text...more
Capterra, a free online service that helps organizations find the right software, recently released their Top 20 Most Popular Software report, and Marketing 360® was ranked a top 20 software in 7 different categories!
Top 20 Most Popular Software report is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the software space that offer the most popular solutions.
Marketing 360 is proud to have made the list in 7 different categories!
Curious about how JB started Madwire®, where the idea came from, plus, some leadership advice? You'll definitely want to give both of these episodes a listen.
In part 1 of the conversation, JB talks about where the idea began, how it came to be, and why helping small businesses grow is his passion.
In part 2, JB goes into more detail about his own humble beginnings and the story of how he landed his first web design job while in college, despite knowing nothing about designing a website. He also discusses how, in...more
Madwire® is proud to be a part of the Broncos Business Boost, a program to help support local businesses rebound and recover from the economic impacts of COVID-19.
The program gives Broncos fans and business owners the chance to win prizes by pledging their support to shop local and spread the word. The program also provides posters, flyers and social media images for businesses to show their participation and encourage their patrons to nominate their business.
Business can enter to win some awesome prizes, including:
- Five (5) $1K U.S. Bank gift...
Almost all businesses have had to pivot during the Corona Virus pandemic, and Madwire® was no exception. Prior to COVID, we took a lot of pride in our fully in-house team. No one worked from home, everyone was in the office, and our culture thrived off of that energy.
Cue COVID - we transitioned our team from fully in office to fully remote in a matter of days. It was important for us to maintain our award winning culture from home, and Zoom certainly helped us achieve that.
Now, our offices are back open and our employees have the choice to either work from the office, work...more
"You can't be great without integrate"
Madwire®'s Co-Founder and Co-CEO recently sat down to chat with Ross and John on the European Tech Hire Podcast to discuss Madwire's history, and how we became a rocketship company in under 10 years.
This 45 minute, jam packed episode is full of great tips for small businesses, leadership advice, and so much more.more
Ever wondered how Madwire got it's start 10 years ago? In this awesome interview with Starter Story, our Co-Founder and Co-CEO, JB Kellogg, talks to Pat Walls about Madwire's beginnings, lessons learned along the way, and where we're headed next. Check it out here!
The Internship that Changed Everything
"I walked in and asked if I could intern there in my final semester. They said they didn’t require any...more
Inc. magazine today revealed that Madwire® has earned a spot on its 39th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This is Madwire’s 8th year on the list, and only 2% of companies who make the list ever make it 8 years in a row. Madwire posed an impressive 3-year growth of 94.02%. 151 Colorado companies made the list this year, 92 of which are repeat honorees. Together, the 151 Colorado companies added 9,976 jobs and generated 4.5 billion dollars in revenue.
The list represents a unique look at the most successful companies...more
Madwire®/Marketing 360® will Co-Host a webinar with DigitalMarketer, offering tried and true tips and strategies on the testimonial lifecycle. This free webinar will take place on Thursday, August 13th at 10:00 am MST. The webinar will be hosted by Madwire/Marketing 360's Co-Founder and CEO, JB Kellogg, DigitalMarketer's Content Strategist, Becky Zieber, and DigitalMarketer's Director of Content Marketing, Amanda Powell.
With over 20,000 SMB clients in over 100 industries around the world, JB knows small business, and he knows small business marketing. As the...more
Madwire® is excited to announce the addition of payments to our existing suite of tools, allowing small businesses to easily and securely take and manage payments while unifying payment data under one integrated platform, Marketing 360®.
Marketing 360 provides marketing and business management tools in a single platform and currently facilitates tens of millions of consumer interactions monthly for more than 20,000 businesses in the United States and Canada. By combining payments with an already robust platform, business owners can now complete the underwriting process, charge and...more
In episode 5 of the Efrvsnt podcast, Madwire's Co-Founder and Co-CEO talks about building a culture of leadership, how COVID 19 has impacted Madwire and small businesses, maintaining a good work-life balance and why that's important, and more!
Efrvsnt is a corporate consulting firm specializing in leadership, organizational culture, and crisis management. Through their customized programs, they help companies of all sizes undergo behavior-driven transformations, like cultivating a more engaged team, creating a crisis management strategy for thriving through adversity, or even...more
I think most can agree that the COVID pandemic will forever change our world, and that includes business and the economy.
Recently, our Co-Founder and Co-CEO, JB Kellogg, sat down with Charlie Katz to talk about what it's going to take to rebuild in the post COVID economy. While it may seem like we are a ways away from a post COVID world, JB's thoughts and tips are sure to inspire hope.
Madwire Co-Founder and Co-CEO, JB Kellogg and CFO, Matt Bryson, recently sat down (virtually, of course) with Arjun Bhatia and Bhavan Suri of William Blair, to learn all about Madwire and what has made us, and our clients, so successful. The interview covers information about our comprehensive software solution, Marketing 360®, the SMB market, the competitive tech environment, and our M&A approach. Read the full interview...more
Voyage Denver, an online media publication focused on sharing stories of entrepreneurship, art, and local businesses, recently started an inspiring stores series. We were thrilled when they wanted to interview and share our CEO's own inspiring story.
When they asked us to provide some photos of JB and our culture, they made it clear that they didn't want another boring headshot. I'd say we were able to deliver. Check out the full story here.more
Madwire's reputation management software, Top Rated Local, and the American Bar Association announced a collaboration today that will allow ABA members to display their ABA membership badge on their website through a custom widget built and powered by Top Rated Local.
This integrated technology helps alert consumers that they are working with ABA members. Because this technology can be placed digitally on a website, ABA members have the opportunity to highlight their member status to consumers in a consistent manner.
"We are excited to work with Top Rated Local, in conjunction...more
Rubicly recently sought out to find the most talented marketers. They didn't focus on following, but rather the talent and innovation that these marketers bring to their brands. We are excited to share that our Co-Founder and Co-CEO, JB Kellogg, was included on the list!more
FORT COLLINS, CO: April 20th, 2020 – Madwire® announced today that it has entered into a partnership with Torstar Corporation, a Toronto - based media company, to help bring their award winning, powerful marketing software to the small business landscape in Canada.
Torstar will have exclusive access to Madwire’s award winning software, Marketing 360®, and marketing capabilities across Canada. The partnership will allow Torstar to expand the suite of products that it offers to small- and medium-size businesses, and allow Madwire to break further into the Canadian market with the...more
DigitalMarketer ranked the top 8 Marketing YouTube Channels You Should Follow to Keep Learning During Quarantine in a recent blog post. We're proud to say our Marketing 360® YouTube channel was ranked #1 overall!
Here's the top 8 channels according to DigitalMarketer:
- Marketing 360®
- Adam Erhart
- Neil Patel
Since 2009, we’ve been focused on helping small businesses grow. As of today, we're proudly helping nearly 20,000 active clients manage and grow their brand!
We’re excited to share that out of 3,500 SaaS companies last year, we were in the Latka top 5% in terms of revenue growth rate. Big thanks to all of our clients, partners and hard working teammates for helping us land a spot in the top 100 fastest growing saas companies.
The addition of SpaceCraft’s powerful website building technology will further enable SMBs to easily launch or grow their business with Madwire’s #1 marketing platform® for small business, Marketing 360®.
FORT COLLINS, CO and AUSTIN, TX – October 8th, 2019: Madwire®, LLC, a technology company focused on business management and marketing software for SMBs, today announced the acquisition of SpaceCraft, a cloud-based website platform and software company located in Austin, Texas. The acquisition of SpaceCraft is Madwire’s second acquisition in the last fifteen...more