Blog & News Updates


Marketing is always evolving. Small businesses can't get by with word of mouth alone, or an ad in the Yellow Pages anymore. In order to stand out, you need to be where your customers are, and that often means online.

But, marketing a child care business comes with its own set of challenges. Parents are entrusting you with their most precious commodity, so they're going to be doing their research before they hand over their hard-earned money.

Not only do you need to be able to get in front of them, but you also need...


Modern landscaping companies that want to succeed need to be able to get ahead of their competitors, win leads and customers and drive repeat business. But, that can be easier said than done, especially when you're serving an area where there's a lot of competition.

That's why a comprehensive marketing strategy is essential for any landscaping business that wants to grow. And, at the heart of any great landscaper marketing strategy is top-notch software.



In most places, people have many attorneys and law firms to choose from when they need legal representation. In order to get in front of them and get them to choose you, your law firm needs modern marketing solutions.

The Marketing 360® law firm marketing platform has everything an attorney needs to manage and grow their law firm.

This includes marketing tools and software for lawyers that prefer DIY marketing, as well as a talented team of...


As a contractor, marketing may not be at the top of your to-do list. But if you want your business to succeed, it's essential. Contractor marketing helps you find new leads and customers, build relationships with existing ones and grow your business.

With the right contractor marketing strategy, you can not only build a visible presence wherever your potential leads and customers are spending their time, but also stand out from your competition....


In most cities in the US, when someone needs their air conditioner repaired or their furnace serviced, they have many different HVAC companies to choose from.

If you want people in your area to choose your HVAC company over the many others that serve your community, you need a visible presence that highlights what makes you different and sets you apart from your competition.

The Marketing 360® HVAC marketing platform has everything you need to do...


Modern dental practices that want to succeed not only need to be able to get in front of new patients, but also to keep existing patients coming back for dental care. That requires modern dentist marketing solutions.

The Marketing 360® dentist marketing platform is an all-in-one solution that has all of the tools a dental practice needs to grow their business, from an easy-to-use website builder to...


Modern roofers face a lot of competition.

There are lots of roofing contractors out there competing for the same small group of clients. In order to stand out and get ahead, roofers need modern marketing solutions.

The Marketing 360® roofer marketing platform has everything a roofer needs to manage and grow their business.

This includes marketing tools and software for roofers that prefer DIY marketing, as well as a...


Madiwre® Co-Founder and Co-CEO, JB Kellogg, was recently featured on the ProCO 360 podcast. This podcast features world-class entrepreneurs who are doing business in Colorado.

In the episode, JB talks about Madwire's explosive growth, our mission of helping small businesses grow and their local communities glow, our culture, and how we were able to quickly scale to 600 + employees and still deliver the best results to our clients.

Listen to the full episode here.


ColoradoBiz Magazine, a Colorado state-wide publication covering people, issues, and business news, has named Madwire® to its list of the Top 50 Family-Owned Companies in 2022. This is the 11th year that Madwire has been included on the list. Each year, ColoradoBiz does extensive research and collects data to compile the list of 50 companies, ranked by number of employees. Madwire is thrilled to be in the 10th spot.

"We are proud to be a family-owned company in Colorado, and even prouder to have made this list for 11 years straight," said Jerry Kelly, Chief Marketing Officer. "Our...


We are thrilled to announce that we have been included in the prestigious D.A. Davidson’s annual The Herd Top 100 Private U.S. Tech Companies. This list is compromised of some very impressive companies and we are so honored to be a part of it!

The Herd highlights 100 of the top private technology companies in the United States, ranging from startups to late-stage funded giants. Companies that made the list stand out for their exciting innovation, growth, and market positioning. The selections were made based on growth rate, market awareness, scale, capitalization, and other...


We are thrilled to announce that our Chief Customer Officer, Rachel LaFollette, has been named the winner of a silver Stevie® Award in the Executive of the Year category in the 18th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

Rachel came to Madwire as our Marketing Director in 2012 after working in marketing communications for a global business unit at Hewlett-Packard. She was...


The Madwire team was thrilled to participate in "A Backpack of my Own" program for the 4th consecutive year. This program provides backpacks and school supplies to children in the Larimer County and Weld County Children's Services system who otherwise would not have access to these very critical elements of their education.

Each year, the Madwire team has been able increase the amount of backpacks donated, and this year, we broke our previous record of 126 backpacks donated, and provided 144 backpacks to children in need.

This volunteer project is a team favorite, and we...


We are thrilled to announce that our Marketing 360® software was named to the list of best advertising agency software by Over 125 solutions were evaluated based on core software capabilities, like streamlined workflow, robust reporting, and integrations. 20 software solutions were selected to the list. reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. was founded in...


Madwire® and Marketing 360®, in partnership with Chalice Network, are excited to announce the launch of Small Businses Benefits, a powerful network and digital marketplace offering resources - from employee benefits and payroll to marketing and accounting - to help small businesses grow and offset day-to-day administrative burdens.

Through powerful technology integration and new and improved approaches to the everyday products that small businesses need, Small Business Benefits provides smarter benefits that will help business owners attract top talent, keep existing employees happy,...


The Marketing 360® Payments app by Madwire®, used by small business owners, agencies, and larger enterprises, is now available as a plugin for Gravity Forms. This plugin will allow any SMB using Gravity Forms to take advantage of Marketing 360's Payments app and all the powerful tools that come with it.

Through the Marketing 360 Payments app, business owners are able to leverage easy and secure payment processing by being able to accept and manage payments from anywhere, anytime —in-store, in-person, online, or on the go, and now, through a Gravity Forms plugin. The Payments app not...


The Marketing 360® Forms app, used by small business owners, agencies, and larger enterprises, now includes payments and makes it easy to accept, track, and monitor payments, donations, and more, all from one place.

Through the Marketing 360 Forms app, business owners are able to start selling right away without an online store or online shopping cart with the integrated payment functionality for forms. This makes the Forms app the perfect fit for businesses who want/need to accept payments online without having to completely overhaul their website.

The same is true for...


We are thrilled to announce our new partnership with 1-800 Accountant. This partnership will bring advisory, bookkeeping, and tax services to Madwire/Marketing 360 clients, as well as provide existing 1-800Accountant clients with access to the Marketing 360 software.

This partnership paves the way for Madwire/Marketing 360 clients to access even more tools to help manage and operate their businesses, and allows 1-800Accountant clients to harness the power of Marketing 360.

“This partnership is a paradigm shift and represents the first time we are bringing the value-added...


We are so excited to announce that our amazing Chief Customer Officer, Rachel LaFollette, has been named a 2021 Excellence In Customer Service award winner in the Executive of the Year category!

Rachel dedicates her time to ensuring that our customers have the best experience working with us. We are thankful for everything Rachel does on a daily basis to ensure delightful experiences for our customers, and we are so excited to celebrate this achievement with her!



Recently, our Co-Founder and Co-CEO, JB Kellogg, joined Any North of WP Engine on their web series, Velocitize Talks.

In the episode, JB shared his insights on how providing an engaging user experience is key for SMB storefronts, and how digital marketing can play a role in that. Watch the full episode below!


Recently, Madwire Co-Founder and Co- CEO, JB Kellogg, teamed up with World Trade Centre Toronto for their RAP Webcast Series. He talked about 5 effective marketing strategies that every small business can use to see success 2021.

Get Noticed: Build your brand by developing effective SEO, SEM, and paid marketing campaigns.

Get Helpful: Create a customer-first website that’s both informative and optimizes conversion.

Get Efficient: Leverage automation to nurture customers in their path to purchase with email...


Despite a global pandemic and sharp economic downturn, we were thrilled to be able to continue our gives back program in 2020, and provide direct support to over 45 local community organizations through pro bono work and monetary donations.

Philanthropy is a big part of the Madwire® culture, and 2020 didn’t stop the team from providing support to area community organizations. Through pro bono work, monetary support, and team volunteer/giving projects, the Madwire team was truly able to make a difference in our community.


{B527D617-71DC-4B2D-BBB9-B180184926FB}.jpg, a leading independent review website for small business online tools, products, and services, has named our flagship product, Marketing 360®, to its list of best SMS (short message service) marketing software companies of 2021. The top solutions were evaluated based on core features and customer feedback. The full list can be found at

The SMS marketing tool within the Marketing 360 platform enables business owners to easily and effortlessly create automated SMS text...


Capterra, a free online service that helps organizations find the right software, recently released their Top 20 Most Popular Software report, and Marketing 360® was ranked a top 20 software in 7 different categories!

Top 20 Most Popular Software report is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the software space that offer the most popular solutions.

Marketing 360 is proud to have made the list in 7 different categories!



Curious about how JB started Madwire®, where the idea came from, plus, some leadership advice? You'll definitely want to give both of these episodes a listen.

In part 1 of the conversation, JB talks about where the idea began, how it came to be, and why helping small businesses grow is his passion.

Listen to Part 1

In part 2, JB goes into more detail about his own humble beginnings and the story of how he landed his first web design job while in college, despite knowing nothing about designing a website. He also discusses how, in...


Madwire® is proud to be a part of the Broncos Business Boost, a program to help support local businesses rebound and recover from the economic impacts of COVID-19.

The program gives Broncos fans and business owners the chance to win prizes by pledging their support to shop local and spread the word. The program also provides posters, flyers and social media images for businesses to show their participation and encourage their patrons to nominate their business.

Business can enter to win some awesome prizes, including:

  • Five (5) $1K U.S. Bank gift...

Almost all businesses have had to pivot during the Corona Virus pandemic, and Madwire® was no exception. Prior to COVID, we took a lot of pride in our fully in-house team. No one worked from home, everyone was in the office, and our culture thrived off of that energy.

Cue COVID - we transitioned our team from fully in office to fully remote in a matter of days. It was important for us to maintain our award winning culture from home, and Zoom certainly helped us achieve that.

Now, our offices are back open and our employees have the choice to either work from the office, work...


"You can't be great without integrate"

Madwire®'s Co-Founder and Co-CEO recently sat down to chat with Ross and John on the European Tech Hire Podcast to discuss Madwire's history, and how we became a rocketship company in under 10 years.

This 45 minute, jam packed episode is full of great tips for small businesses, leadership advice, and so much more.

Listen Now!


Ever wondered how Madwire got it's start 10 years ago? In this awesome interview with Starter Story, our Co-Founder and Co-CEO, JB Kellogg, talks to Pat Walls about Madwire's beginnings, lessons learned along the way, and where we're headed next. Check it out here!

Story Highlights

The Internship that Changed Everything

"I walked in and asked if I could intern there in my final semester. They said they didn’t require any...

Madwire® Makes the Inc. 5000 List

Inc. magazine today revealed that Madwire® has earned a spot on its 39th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This is Madwire’s 8th year on the list, and only 2% of companies who make the list ever make it 8 years in a row. Madwire posed an impressive 3-year growth of 94.02%. 151 Colorado companies made the list this year, 92 of which are repeat honorees. Together, the 151 Colorado companies added 9,976 jobs and generated 4.5 billion dollars in revenue.

The list represents a unique look at the most successful companies...


Madwire®/Marketing 360® will Co-Host a webinar with DigitalMarketer, offering tried and true tips and strategies on the testimonial lifecycle. This free webinar will take place on Thursday, August 13th at 10:00 am MST. The webinar will be hosted by Madwire/Marketing 360's Co-Founder and CEO, JB Kellogg, DigitalMarketer's Content Strategist, Becky Zieber, and DigitalMarketer's Director of Content Marketing, Amanda Powell.

With over 20,000 SMB clients in over 100 industries around the world, JB knows small business, and he knows small business marketing. As the...


Madwire® is excited to announce the addition of payments to our existing suite of tools, allowing small businesses to easily and securely take and manage payments while unifying payment data under one integrated platform, Marketing 360®.

Marketing 360 provides marketing and business management tools in a single platform and currently facilitates tens of millions of consumer interactions monthly for more than 20,000 businesses in the United States and Canada. By combining payments with an already robust platform, business owners can now complete the underwriting process, charge and...


In episode 5 of the Efrvsnt podcast, Madwire's Co-Founder and Co-CEO talks about building a culture of leadership, how COVID 19 has impacted Madwire and small businesses, maintaining a good work-life balance and why that's important, and more!

Efrvsnt is a corporate consulting firm specializing in leadership, organizational culture, and crisis management. Through their customized programs, they help companies of all sizes undergo behavior-driven transformations, like cultivating a more engaged team, creating a crisis management strategy for thriving through adversity, or even...


I think most can agree that the COVID pandemic will forever change our world, and that includes business and the economy.

Recently, our Co-Founder and Co-CEO, JB Kellogg, sat down with Charlie Katz to talk about what it's going to take to rebuild in the post COVID economy. While it may seem like we are a ways away from a post COVID world, JB's thoughts and tips are sure to inspire hope.

Read the full interview



Madwire Co-Founder and Co-CEO, JB Kellogg and CFO, Matt Bryson, recently sat down (virtually, of course) with Arjun Bhatia and Bhavan Suri of William Blair, to learn all about Madwire and what has made us, and our clients, so successful. The interview covers information about our comprehensive software solution, Marketing 360®, the SMB market, the competitive tech environment, and our M&A approach. Read the full interview...


Voyage Denver, an online media publication focused on sharing stories of entrepreneurship, art, and local businesses, recently started an inspiring stores series. We were thrilled when they wanted to interview and share our CEO's own inspiring story.

When they asked us to provide some photos of JB and our culture, they made it clear that they didn't want another boring headshot. I'd say we were able to deliver. Check out the full story here.


Madwire's reputation management software, Top Rated Local, and the American Bar Association announced a collaboration today that will allow ABA members to display their ABA membership badge on their website through a custom widget built and powered by Top Rated Local.

This integrated technology helps alert consumers that they are working with ABA members. Because this technology can be placed digitally on a website, ABA members have the opportunity to highlight their member status to consumers in a consistent manner.

"We are excited to work with Top Rated Local, in conjunction...


Rubicly recently sought out to find the most talented marketers. They didn't focus on following, but rather the talent and innovation that these marketers bring to their brands. We are excited to share that our Co-Founder and Co-CEO, JB Kellogg, was included on the list!

See the full list here, and don't forget to follow JB on LinkedIn, Twitter, and...


FORT COLLINS, CO: April 20th, 2020 – Madwire® announced today that it has entered into a partnership with Torstar Corporation, a Toronto - based media company, to help bring their award winning, powerful marketing software to the small business landscape in Canada.

Torstar will have exclusive access to Madwire’s award winning software, Marketing 360®, and marketing capabilities across Canada. The partnership will allow Torstar to expand the suite of products that it offers to small- and medium-size businesses, and allow Madwire to break further into the Canadian market with the...


DigitalMarketer ranked the top 8 Marketing YouTube Channels You Should Follow to Keep Learning During Quarantine in a recent blog post. We're proud to say our Marketing 360® YouTube channel was ranked #1 overall!

Here's the top 8 channels according to DigitalMarketer:

  1. Marketing 360®
  2. Adam Erhart
  3. DigitalMarketer
  4. Neil Patel
  5. Brian...

Since 2009, we’ve been focused on helping small businesses grow. As of today, we're proudly helping nearly 20,000 active clients manage and grow their brand!

We’re excited to share that out of 3,500 SaaS companies last year, we were in the Latka top 5% in terms of revenue growth rate. Big thanks to all of our clients, partners and hard working teammates for helping us land a spot in the top 100 fastest growing saas companies.


Spacecraft Acquisition (1).jpg

The addition of SpaceCraft’s powerful website building technology will further enable SMBs to easily launch or grow their business with Madwire’s #1 marketing platform® for small business, Marketing 360®.

FORT COLLINS, CO and AUSTIN, TX – October 8th, 2019: Madwire®, LLC, a technology company focused on business management and marketing software for SMBs, today announced the acquisition of SpaceCraft, a cloud-based website platform and software company located in Austin, Texas. The acquisition of SpaceCraft is Madwire’s second acquisition in the last fifteen...