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Marketing 360® Helps Spas Grow

Modern spa marketing is multi-faceted. The most effective spa marketing strategies are those that integrate all areas of marketing, from social media and website design to a targeted email marketing campaign.

Developing, managing and monitoring a cohesive, effective marketing strategy takes a lot of time and energy. In fact, it can be a full-time job in and of itself. Luckily, Marketing 360® is here to help.

Our all-in-one spa marketing platform has everything you need to develop, manage and monitor a successful marketing strategy for your spa, as well as a number of incredible tools to make managing your spa easier and less time-consuming.

Here are five key ways you can grow your spa with Marketing 360:

#1. Convert visitors into paying clients with a beautiful website

Your spa website is the first introduction potential clients will have to your business. Make sure it makes a good impression with a beautiful, modern design that is easy to navigate, loads quickly and performs well on mobile.

As your spa's most important marketing asset — online and off — it's critical that you get your website right. It has an impact on everything from your online visibility to reputation and ability to connect with potential clients.

With Marketing 360, you can create a stunning spa website in minutes with our easy-to-use drag-and-drop website builder. The Websites app gives you a library of beautiful spa web design templates that can be customized for your business.

This makes it quick and easy to build a website that makes your spa stand out, even if you have never developed a website before. Plus, the talented Designers on our marketing team are available to you any time you need them.

#2. Drive organic traffic with SEO and content marketing

People actively searching for the spa services you offer online are highly likely to convert into paying clients for your spa.

If you want your spa to be found online, you need to make sure your website is optimized for search engines. This is done through a process called spa search engine optimization (SEO), which involves optimizing your website for relevant keywords.

Another key aspect of organic visibility is content marketing. This is the process of creating and distributing valuable content — blog posts, social media posts, infographics, videos, etc. — that helps you attract and engage your target audience.

Like any other aspect of spa marketing, you need to monitor the performance of your SEO and content marketing strategy to ensure you're on the right track. The Marketing 360 Content app makes it easy to do just that.

With Marketing 360, you also have the option to work with our Content Marketing Specialists to help you create professional, high-quality content for your website, blog, social media profiles, email and beyond on a regular basis.

#3. Build strong connections with social media for spas

Social media is one of the most powerful tools in your spa marketing arsenal. Social media for spas is a great way to connect with potential and current clients, build relationships, generate leads and promote your brand.

The key to social media success is to be active regularly. This means posting interesting and engaging content, responding to comments and messages promptly, sharing relevant news, articles and blog posts, running social media ads and more.

The Marketing 360 Social app makes it easy to schedule and post content to multiple social media profiles from one place. You can also keep an eye on important social media KPIs (key performance indicators), like impressions, engagements and clicks.

If you need help creating content or managing your social media accounts, our Social Media Managers can take care of everything for you. We'll create and post high-quality content to keep your spa active on social media.

#4. Communicate effectively with email and text

Communication is critical for modern-day spas. Email and text are two of the most effective channels for communicating with your spa's target audience. They're also two of the most commonly used channels for spa marketing.

That's because they're personal, immediate and allow you to segment your audience, so you can send highly targeted messages that are more likely to be opened and read.

With Marketing 360, you can send one-off or automated emails and text messages to your list of contacts with the Nurture app. You can also segment your list into different groups, so you can send highly targeted messages that are more likely to be opened and read.

You can also monitor the performance of your text message and email marketing campaigns. This way, you can see what's working and what's not, and make necessary adjustments to improve your results.

#5. Increase brand awareness with targeted spa advertising

For a modern spa, almost nothing is more important to success than brand awareness. The more people who are aware of your spa and the services you offer, the more likely you are to generate leads and convert them into paying clients.

You can't grow your spa without increasing brand awareness. Multi-channel advertising is one of the most effective ways to do this.

With the Marketing 360 Ads app, you can create, manage and monitor your spa's advertising campaigns from one place. You can also track your campaign's performance and make necessary adjustments to improve your results.

We also have a team of Ad Specialists who are experts in spa advertising. They can help you create and manage your campaigns, so you can focus on other aspects of your business.

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These are just a few of the many ways Marketing 360 can help you grow and manage your spa. Our all-in-one spa marketing platform also gives you access to CRM software, listings management software, scheduling software, payments software and more.

Learn more and see our plans and pricing.