Manage and Grow Your Medical Practice With Marketing 360®

December 1, 2022 8:30am Robyn Rivera

There are many challenges that come along with marketing a medical practice. First and foremost, you have to make sure that you are reaching your target audience. This can be difficult to do if you are not familiar with the latest marketing trends.

Modern marketing is multi-faceted, which means that it also takes time and energy, which can be hard to come by in many medical practices. You need to be prepared to put in the work if you want to see results.

Marketing a medical practice can be challenging, but it is also important. By reaching your target audience and getting your name out there, you can help to grow your practice and make it more successful. And, luckily, Marketing 360® has everything you need to get it right.

The Marketing 360 all-in-one doctor marketing platform will help you to reach your target audience, stay relevant, and save time and energy. With our tools and resources, you can create a marketing campaign that will get results.

Here are just a few of the many ways Marketing 360 can help you overcome the challenges associated with doctor marketing and grow your medical practice:

#1. Develop a website that converts visitors into patients

Developing an effective doctor website is the first step toward any successful doctor marketing strategy.

Your website is often the first interaction that potential patients have with your medical practice. That’s why it’s important to make sure that your website is designed to convert visitors into patients.

The Marketing 360 Websites app can help you build a website that is not only visually appealing but is also optimized for conversion. With our easy-to-use website builder, you can create a website that is mobile-friendly and easy to navigate, even if you have never developed a website before.

Plus, we have talented Designers on our marketing team who can help you build the website of your dreams.

#2. Rank higher and get found on search engines

It’s not enough to just have a website—you also need to make sure that potential patients can find your website when they search for doctors in your area.

Doctor SEO (search engine optimization) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). And, when combined with content marketing, it can be a powerful driver of organic success for your practice.

The Marketing 360 Content app gives you everything you need to monitor your SEO and content marketing performance regularly and easily. From one place, you can monitor important KPIs (key performance indicators), like keyword rankings, website traffic and more.

We also have a team of Content Marketing Specialists who can help you create high-quality content for your website, blog, social media profiles, email marketing campaigns and beyond on a regular basis.

#3. Increase patient recognition on social media

Patient recognition is a critical aspect of a modern medical practice's success. People need to be able to recognize your medical practice before they're willing to trust you with their care and well-being.

With social media, you can connect with patients and potential patients on a personal level, which can help increase recognition for your medical practice.

The Marketing 360 Social app gives you everything you need to manage and grow your social media presence. With our easy-to-use platform, you can create, schedule and publish posts across multiple social media profiles, monitor your performance and more.

We also have a team of Social Media Managers who can help you create and implement a social media strategy that will help you achieve your business goals.

#4. Build a strong local presence in your community

A strong local presence is essential for any medical practice that wants to succeed. You need to be visible in your community so that people know that you exist and can trust you with their care.

There are many ways to build a strong local presence, and Marketing 360 offers a number of tools that can help. These include:

Listings management software - With our Listings app, you can easily claim, verify and manage your business listings on more than 50 of the most popular local directories, sites and apps, including Google, Facebook and Top Rated Local®.
Reputation management software - With our Reputation app, you can monitor your online reviews and respond to them in one place. You can also use our platform to proactively generate new reviews from your patients.
Ads management software - With our Ads app, you can create and manage your online advertising campaigns easily and efficiently. You can also use our platform to track your performance and ROI (return on investment).

Building a strong local presence is essential for any medical practice that wants to succeed. Luckily, Marketing 360 can help.

At Marketing 360, our doctor marketing software has everything you need to overcome the challenges associated with marketing a medical practice. From our easy-to-use marketing apps to our talented team of experts, we can help you create a marketing strategy that will get results.

Learn more and see our plans and pricing.