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All-in-One Retail Marketing to Maximize Your Growth

Retail marketing is a critical part of success for modern stores.

The right marketing strategy can help retail stores increase their visibility, attract new customers and boost sales. However, with so many channels to keep track of — and an ever-changing marketing landscape — effective retail marketing can be easier said than done.

If you want to make the most of your retail marketing investment, you need the right resources on your side.

The Marketing 360® retail marketing platform has everything you need to manage and grow your store. Here are six key ways you can maximize your growth with our all-in-one retail marketing software:

#1. Convert visitors into customers with a great website

Your retail website is often the first touchpoint between your store and potential customers. Make sure it’s optimized for conversions with key features, like product pages, an easy-to-use checkout process and targeted content.

The Marketing 360 Websites app is a website builder that allows you to create a beautiful, mobile-responsive website — without any coding required. A library of retail web design templates and a drag-and-drop editor make the process quick and easy.

Plus, we have a full team of marketing experts, including Designers, who can help you develop the website of your dreams.

#2. Save time while staying active on social media

Social media is a powerful retail marketing tool — but it requires consistent activity in order to work for your store. It can be time-consuming too, especially if you're managing multiple accounts.

The Marketing 360 Social app makes it easy to schedule social media content to multiple profiles and track your performance. With our platform, you can quickly and easily create social media posts that are tailored to each channel — and make sure your content is seen by your target audience.

We also have Social Media Managers on our team who can help you create and execute a social media strategy that gets results.

#3. Get found with SEO and content marketing

If you want customers to find your store online, you need to make sure your website is visible in search engine results pages (SERPs). The best way to do this is through retail SEO (search engine optimization) and content marketing.

The Marketing 360 Content app allows you to monitor your SEO and content marketing performance, including keyword rankings, website traffic, organic impressions and more.

Additionally, you can work with our Content Marketing Specialists to create high-quality blogs, social media posts, emails and more.

#4. Target the right audience with ads

Paid advertising is a great way to reach new customers and grow your retail store — but only if you're targeting the right audience.

With the Marketing 360 Ads app, you can create and manage targeted ad campaigns across multiple channels, including Google, Facebook, Instagram and more.

Our Ad Specialists can also help you develop and execute an effective ad strategy that reaches your target audience and meets your unique business goals.

#5. Increase in-store sales with email and text message marketing

Email and text message marketing are two of the most effective retail marketing strategies for driving in-store sales.

With the Marketing 360 Nurture app, you can create and send targeted email and text message campaigns to your customers, complete with personalized content and product recommendations.

You can also keep a close eye on your email and text message campaigns, so you can do more of what's working and less of what's not.

#6. Monitor and maximize your marketing performance

Not every retail marketing strategy is made equal. The only way to know if your strategy is working for you, is to track your performance and ROI.

The Marketing 360 Intelligence app allows you to see how your marketing efforts are performing, with detailed reporting on your website traffic, leads, sales, social media engagement and more.

This data can help you fine-tune your marketing strategy and make sure you're getting the most out of your marketing budget.

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