Modern Child Care Marketing Made Easy

Marketing is always evolving. Small businesses can't get by with word of mouth alone, or an ad in the Yellow Pages anymore. In order to stand out, you need to be where your customers are, and that often means online.

But, marketing a child care business comes with its own set of challenges. Parents are entrusting you with their most precious commodity, so they're going to be doing their research before they hand over their hard-earned money.

Not only do you need to be able to get in front of them, but you also need to give them a reason to choose you over the many other child care centers and providers out there.

The good news is, Marketing 360® can help. With Marketing 360's all-in-one child care marketing platform, you can overcome some of the most common marketing challenges for child care businesses.

Here are just a few challenges Marketing 360 can help child care centers overcome:

Challenge #1. Your child care website is outdated

Your child care website is often the first impression families will have of your business. If it's outdated, hard to navigate or doesn't offer the information they're looking for, you could be losing out on business.

The Marketing 360 Websites app can help you build a modern, responsive website that's built for mobile users and easy to update. You can also use Marketing 360 to create custom website forms, add a blog and even accept online payments.

We also have a team of professional Designers who can build a beautiful website for your child care center.

Challenge #2. Your child care center is not showing up on Google

If your child care business isn't showing up on Google, you're missing out on a lot of potential enrollments. And, since most parents search for child care online, it's more important than ever to make sure your business is visible in search results.

Marketing 360's Content Marketing Specialists can help you optimize your website and create custom content that's designed to rank high in search results. From blogs and social media posts to emails, our team can help you create content that will get you noticed online.

Plus, you'll have access to the Marketing 360 Content app, which can help you monitor your child care SEO and content marketing performance.

Challenge #3. You're driving the wrong kind of child care leads

Not all child care leads are made equal. You could be spending a lot of money on child care marketing, but if you're not targeting the right families, you're wasting your time and money.

With Google Local Services Ads (LSA), you can drive exclusive child care leads to your business. And, the best part is that, with LSA, you only pay for qualified leads.

The Marketing 360® Ads app makes it easy to monitor and maximize the performance of your LSA campaigns with the Google Local Service Ads report.

Plus, with the Ads app, you can launch and monitor multi-channel advertising campaigns across the most popular channels with families in your area, helping you drive quality leads and capture market share.

Finally, take the guesswork out of the equation by working with a professional Ad Specialist from Marketing 360.

Challenge #4. You're getting lost in the crowd on social media

With so many businesses on social media, it can be hard to stand out. But, if you're not active on social media, you're missing out on a valuable opportunity to connect with families in your community.

The Marketing 360 Social app can help you post content and manage multiple social media accounts from one platform. You can also use the app to monitor key metrics, like engagements, clicks and impressions.

Plus, our team of Social Media Managers can help you create custom content, manage your accounts and maximize your impact on social media.

Challenge 5. You don't have enough time for child care marketing

If you're like most child care center owners and directors, you don't have a lot of spare time. Between running the day-to-day operations of your business and taking care of the children in your care, it can be hard to find time to focus on child care marketing.

That's where Marketing 360 comes in. With our all-in-one platform, you can manage your child care marketing from one place. You can also monitor and compare your marketing performance across multiple channels.

Plus, our team of experts can handle all of the heavy lifting for you, so you can focus on what you do best — running your child care business.


These are just a few of the challenges you may face when marketing your child care business. But, with the right child care marketing platform and team in place, you can overcome them and grow your business.

If you're ready to take your child care marketing to the next level, get started today. Learn more and see our plans and pricing.