Drive Roofing Leads With an All-in-One Marketing Platform

Modern roofers face a lot of competition.

There are lots of roofing contractors out there competing for the same small group of clients. In order to stand out and get ahead, roofers need modern marketing solutions.

The Marketing 360® roofer marketing platform has everything a roofer needs to manage and grow their business.

This includes marketing tools and software for roofers that prefer DIY marketing, as well as a talented team of Marketing Success Managers, Content Marketing Specialists, Designers, Ad Specialists, Video Pros and other marketing professionals standing by ready to help you get it right.

In this blog, we're going to cover five key ways that roofers can drive leads and grow their business with Marketing 360’s all-in-one roofer marketing platform.

5 ways to drive roofing leads with Marketing 360®

#1. Build a beautiful roofer website

Success for a modern roofing company starts on their website.

Your roofing website is like your online storefront. It's where visitors can go to learn more about your roofing company, book a service or schedule a consultation.

An effective website can be a powerful lead generation tool. By including clear calls to action, quick and simple contact forms, key trust indicators and your own unique value proposition, you can make your website a lead generation machine for your roofing company.

Marketing 360’s roofer marketing platform offers a website builder that's quick and easy to use. Simply choose from a library of web design templates for roofers, customize the template for your roofing company and publish.

Or, you can always work with our team of talented web designers who understand what it takes to build a great roofing website.

#2. Rank higher on search engines

More often than not, the search for a local roofer starts on Google, Bing or another search engine. In order to rank on these search engines, you need a roofer SEO and content marketing strategy that's consistent and effective.

Great roofer SEO starts on your website. Optimize your roofing website for relevant keywords. If possible, use keywords in your page titles, title tags, meta descriptions, alt image tags and website content.

Just make sure that you're using keywords naturally and not forcing them into your content, as this can look spammy and unnatural.

Another key aspect of organic visibility on search engines is content marketing. Content marketing involves publishing keyword-rich content that's informative and valuable on your website, social media profiles and beyond.

Effective content marketing can not only drive organic leads and increase your visibility, but it can also build trust, help you become a thought leader, demonstrate your expertise and stay top of mind with leads and clients in your community.

The Marketing 360 Content app allows you to monitor your content marketing and roofer SEO performance. Keep track of key metrics, like keyword rankings, organic impressions, conversions and beyond, to ensure that you're on the right track in driving the best organic results for your business.

Marketing 360 also has Content Marketing Specialists who can help you create outstanding content for your blog, social media profiles and beyond. This can help you save time while maximizing your organic visibility and driving high-quality roofing leads for your business.

#3. Capture market share on popular channels

Roofers who want to get noticed in this day and age need to build a visible presence on the channels most popular with their client base. These days, popular channels can include Google, YouTube, Facebook, Instagram and beyond.

One of the best ways to ensure that you have a visible presence on all of these channels is to use a multi-channel advertising strategy.

With multi-channel advertising, you can build a visible presence wherever your target audience is already spending their time online. This will allow you to make your roofing company stand out, stay top of mind and capture market share from your competitors.

With the Marketing 360 Ads app, you can monitor your multi-channel advertising campaign from across the web, all from one place.

This allows you to see which advertising strategies are working for you and which need adjustments to improve.

Marketing 360 also has Ads Specialists who can help you get multi-channel advertising right for your roofing company. They can help you identify which channels and strategies will be most effective for reaching your unique goals. This means better results and less time spent on advertising.

#4. Connect with your community on social media

Facebook, Instagram and other social media platforms are some of the most popular spaces on the internet today. Social media platforms are where most people are spending their time online, which makes social media channels for roofers who want to get found.

With an effective social media management strategy, roofers can build connections in their community with both their target client base and other businesses.

With the Marketing 360 Social app, roofers can schedule out social content on multiple social media platforms at once. This helps roofing contractors stay active on social media while saving time, so they can focus on what really matters — taking care of their clients.

Plus, with the Marketing 360 Social app, roofers can monitor their marketing performance on social media.

By keeping track of key metrics, like engagements and conversions, roofers can see what's working for them on social media and what's not. That allows them to fine-tune their strategy and maximize their social media marketing success.

Marketing 360 also has a team of Social Media Managers who can help you maximize your success on social media. Let our Social Media Managers do the hard work for you so that you can stay active on social media without clogging up your schedule.

#5. Build a strong local presence

By building a strong local presence, roofers can get found by people in their community looking for roofing services. This means more high-quality roofing leads and better visibility in your community.

Marketing 360 offers a range of tools to help roofers build a strong local presence and get found in their area.

This includes listings management software, which allows roofers to manage local listings across more than 50 of the most popular sites, directories and apps, all from one place. This allows you to keep your business information accurate and up to date across all of your listings quickly and easily.

Additionally, Marketing 360 offers reputation management software that helps roofers get more five-star reviews and become the go-to roofer in their area.

Google Maps, Top Rated Local® and other local listing sites prioritize local businesses that have higher average star ratings and more reviews. With the Marketing 360 Reputation app, roofers can get found by building a strong reputation.


The Marketing 360 roofer marketing platform has everything a roofing contractor needs to manage and grow their business and drive high-quality roofing leads.

Learn more and see our plans and pricing