More often than not, the search for a local roofer starts on Google, Bing or another search engine. In order to rank on these search engines, you need a roofer SEO and content marketing strategy that's consistent and effective.
Great roofer SEO starts on your website. Optimize your roofing website for relevant keywords. If possible, use keywords in your page titles, title tags, meta descriptions, alt image tags and website content.
Just make sure that you're using keywords naturally and not forcing them into your content, as this can look spammy and unnatural.
Another key aspect of organic visibility on search engines is content marketing. Content marketing involves publishing keyword-rich content that's informative and valuable on your website, social media profiles and beyond.
Effective content marketing can not only drive organic leads and increase your visibility, but it can also build trust, help you become a thought leader, demonstrate your expertise and stay top of mind with leads and clients in your community.
The Marketing 360 Content app allows you to monitor your content marketing and roofer SEO performance. Keep track of key metrics, like keyword rankings, organic impressions, conversions and beyond, to ensure that you're on the right track in driving the best organic results for your business.
Marketing 360 also has Content Marketing Specialists who can help you create outstanding content for your blog, social media profiles and beyond. This can help you save time while maximizing your organic visibility and driving high-quality roofing leads for your business.