Madwire® Chief Customer Officer Lands Silver in 2021 Stevie® Awards for Women in Business

We are thrilled to announce that our Chief Customer Officer, Rachel LaFollette, has been named the winner of a silver Stevie® Award in the Executive of the Year category in the 18th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

Rachel came to Madwire as our Marketing Director in 2012 after working in marketing communications for a global business unit at Hewlett-Packard. She was promoted to the executive team as our Chief Customer Officer in 2013. She has since been in her executive role for 8 years. Her passion for people and dedication to our customers and team alike has made a tremendous impact on the organization. We are so proud of her!

Here are a few things the judges had to say about Rachel:

"Congratulations, Rachel for being nominated as the Female Executive of the Year. I love your energy and empathy which had drawn great results back to Madwire. Wishing you all the very best and may you continue to enrich the community!"

"Congratulations on your customer retention achievement and for your agility in serving your customers well during a pandemic. Your leadership is admirable - a combination of compassion and drive. It would have been great to learn more about other key objectives that were achieved and how you are going above and beyond outside of the organization as well - to serve your community, other women in their careers, etc. Nicely done on your career success thus far."

"Fantastic results Rachel!! What a tough year for you to balance all the demands at home and at work and your leadership throughout this time shines through in this nomination. Kudos to you!"

Details about the Stevie Awards for Women in Business and the list of Gold, Silver, and Bronze winners in all categories are available at